.gif)
Travello
The Challenge
Planning a family vacation is no easy feat. Parents have to consider numerous factors: ensuring there are activities suitable for children, finding pet-friendly accommodations, and creating an itinerary that keeps everyone entertained. The frustration of juggling these requirements can turn the excitement of an upcoming trip into a logistical nightmare.
The challenge for the Travello project was to design a cohesive brand identity that simplifies and enhances the family vacation planning experience. Our goals included:
- Alleviate Stress: Create a brand identity that alleviates the stress parents face when planning family vacations, ensuring it is inviting and comforting.
- Inspire Trust and Comfort: Design visuals that evoke trust and comfort, reassuring parents that Travello understands and caters to their needs.
- Engage Families: Develop a fun and family-friendly design that is engaging and resonates with both parents and children, making the app enjoyable to use.
- Stand Out in the Market: Ensure the brand stands out in the competitive travel app market with a distinctive and memorable identity.
- Seamless Integration: Create a design system that works seamlessly across the product and all marketing collateral, maintaining consistency and reinforcing brand identity.
Addressing these challenges required a thoughtful design approach to create a visually appealing, user-friendly, and trustworthy brand identity for Travello, making family vacation planning a simple and enjoyable experience.
The Goal
The goal for Travello was to create a fun and family-friendly brand design that stands out in the competitive landscape of travel apps. The aim was to develop a user experience that isn’t overwhelming, yet effectively represents diverse environments and destinations, ensuring it captures the essence of family adventures without getting lost in the sea of competing brands.
- Family-Friendly Aesthetics: The design needed to be vibrant and engaging, appealing to both parents and children. By incorporating playful elements and friendly visuals, we aimed to create a welcoming atmosphere that invites families to explore and plan their trips with ease.
- Simplicity and Usability: While maintaining a fun and lively appearance, the design had to be straightforward and intuitive. Prioritising clear navigation and minimalistic layouts to avoid overwhelming users, making it easy for parents to find what they need quickly and efficiently.
- Distinct Brand Identity: To ensure Travello stood out among competing travel apps, focusing on developing a unique brand identity. This included a distinctive colour palette, memorable typography, and recognisable icons that set Travello apart, creating a brand that is instantly recognisable and memorable.
- Representing Diverse Environments: Our design approach aimed to authentically represent various travel destinations, from sunny beaches to snowy mountains. High-quality imagery and thoughtful design elements were used to convey the unique charm and atmosphere of each location, inspiring families to explore new adventures.
- Consistency Across Platforms: The goal was to maintain a consistent brand experience across all touch-points, from the app interface to marketing materials. This consistency reinforces brand recognition and trust, ensuring users feel a cohesive and reliable experience throughout their journey with Travello.
By achieving these goals, Travello provides a delightful and stress-free planning experience, encouraging families to embark on new adventures with confidence and excitement.
Gallery
