Client

Nailene

Project Details

Timeline

Services

Marketing

All

Copy

Social Media

Website

Text Link

Challenge

The Challenge

I was tasked with designing and managing the social media presence for Nailene, a brand known for its high-quality nail products. This challenge encompassed creating engaging copy for social posts, designing visually appealing graphics, managing multiple social platforms, and tracking engagement metrics. Additionally, the role required hands-on involvement in product photography and videography to enhance our online content.

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Goal

The Goal

Enhance Brand Awareness: Elevate Nailene's online presence by creating a cohesive and attractive social media aesthetic that reflects the brand's identity.

Increase Engagement: Boost interaction rates on social media platforms through captivating content and active community management.

Showcase Product Quality: Highlight the superior quality and variety of Nailene products through compelling visuals and storytelling.

Drive Traffic and Sales: Encourage followers to visit the website and purchase products through strategic promotions and call-to-action posts.

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Solution

The Solution

Creative Copywriting: Developed engaging, on-brand captions and hashtags that resonated with our target audience, making each post not only informative but also relatable and fun.
Visual Design: Crafted visually appealing graphics and layouts that maintained a consistent look and feel across all social media channels, ensuring brand consistency.
Platform Management: Managed Nailene's social media accounts, scheduling regular posts, monitoring interactions, and responding to comments and messages to foster a strong community.
Engagement Tracking: Utilized analytics tools to track engagement metrics, allowing for data-driven adjustments to content strategy and optimisation of post timing.
Product Photography: Conducted photoshoots to capture high-quality images of Nailene products, showcasing them in creative and stylish settings that appeal to our audience.
Videography: Produced short, engaging videos for social media and the brand's online channel, including tutorials, behind-the-scenes footage, and product highlights to enhance visual storytelling.

These efforts collectively worked towards establishing Nailene as a go-to brand in the nail care industry, while also fostering a vibrant and engaged online community.

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