Motorway
Motorway sought to refresh its brand identity to strengthen market presence and boost brand recognition. The challenge was to create a cohesive brand system that could be implemented consistently across various channels, including digital, social media, TV, and print, while maintaining tight deadlines and ensuring alignment with the company’s evolving business goals
To establish a fresh, unified brand identity that would resonate with Motorway’s audience, increase brand awareness, and drive engagement. A key objective was to support the new identity through high-impact TV ads and a multi-channel approach to engage a diverse audience.
As Design Manager, I led the team through the end-to-end brand redesign process, coordinating with cross-functional teams and overseeing day-to-day design activities. We developed a scalable design system to ensure consistency across all brand touchpoints. This system streamlined the design workflow, allowing the team to deliver assets 30% faster.
In collaboration with the brand team, we created and executed a series of visually compelling TV ads, which became central to our brand awareness strategy. These ads were integrated across performance marketing, out-of-home (OOH), and digital channels, resulting in a unified, impactful campaign. The campaign's cohesive design approach successfully boosted brand recognition and established Motorway as a strong, memorable presence in the market
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