Monzo

The objective was to craft three distinct static ad concepts that:

• Drive engagement by using a thumb-stopping visual or headline.
• Feel native to social media, blending seamlessly into users’ feeds.
• Feature Monzo’s branding by incorporating the app interface or physical card.
• Encourage sign-ups by clearly showcasing the convenience of getting paid early.

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After researching Monzo’s and competitors’ existing ads, I designed three ad concepts, each optimized for different aspect ratios (1:1, 4:5, and 9:16). My approach included:

• Using humor and relatable scenarios to make the ads feel engaging and shareable.
• Incorporating dynamic visual elements (while keeping static execution) to create a sense of movement.
• Ensuring UI-safe zones were respected for a clean, polished look.
• Highlighting the instant impact of getting paid early with clear messaging and strong CTAs.

This project showcased my ability to balance brand identity with conversion-focused design, ensuring the creative was not just visually compelling but also strategically effective.

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